As a woman angler reflecting on my life, I see wonderful images from back in the day. I reflect back when I was a small child catching tiny bream at a summer campground then stealthily putting them in my sleeping bag claiming them as my pets, as I slipped into the adult years and fished with my husband, daughter, and friends, I recall the fond memories I have created and enjoyed over the years. Through the years, it became increasingly apparent that the fishing industry was geared more towards men and their needs than women.  However, everywhere I turned, women and children where climbing in their boats with their husbands and fathers to go fishing.  In July 2005 while at our lake house, my husband asked me to not use his "good rods and reels" to go fishing so that I do not "tear them up".  It was at that exact moment in time that Reel Women was conceived.

My quest began by asking women what they wanted as far as fishing equipment, apparel, and any other innovated ideas that would make their fishing experience fun, unique, and exciting.  Out of those surveyed, 95% of women researched stated in their first request that they would like to own their own fishing rod and reel for which they could easily identify with color and design.

Ann Landry, Founder and President of Reel Women Designs TM created an electric blend of design and color into the fishing industry with designer reels and apparel to satisfy the desire and needs of women anglers all over the world. Fresh & Salt water alike.  

It is my passion that the working woman, the wife, the housewife, the mother, the grandmother, the sister and all women around the world get out of their houses, out of their offices, get out of the fast lane and do something fun and exciting for themselves with friends, family, spouses and children and have pride in the fact that fishing is for Women too!